Vietnam Airlines drives tourism at Malaysia MATTA Fair

Fostering linkage among regional localities and restructuring the tourism sector towards professionalism are among measures to boost the “smokeless industry” of the Mekong Delta.

A the 31st-generation descendant of King Ly Thai To, Ly Xuong Can was first appointed as Vietnam’s Tourism Ambassador to the RoK in 2017 and reappointed in 2021. In his role, he has spearheaded numerous cultural exchange and tourism promotion initiatives, including the establishment of the Vietnam tourism promotion office in the RoK and the development of a cashless payment project for Korean tourists visiting Vietnam.

The Quang Ninh Tourism Association underscored its commitment to delivering a complete and safe experience for visitors, affirming that Ha Long Bay and Quang Ninh as a whole remain safe destinations.

The "Plastic-Reducing Tourism" push, launched in Thuy Bieu ward and now expanded to iconic sites like Thanh Toan tile bridge, Ngu My Thạnh - Con Toc, and Chuon lagoon, is gaining traction. They are becoming go-to zones for community-based tourism, drawing visitors eager to immerse themselves in local traditions.

The Russian market’s strong rebound has not only revived tourism in Khanh Hoa but also contributed significantly to Vietnam’s overall tourism recovery. According to the Vietnam National Authority of Tourism (VNAT), Russia was the only international market to post a record growth rate of over 139% in the first half of 2025.

Situated at nearly 2,200 metres above the sea level, right on O Quy Ho Pass – one of Vietnam's "Four Great Passes", the glass bridge offers a panoramic view of Hoang Lien Son Mountain Range, Tam Duong Valley, and drifting white clouds.

Hoi An claimed the fifth spot on this year’s list, impressing international travellers with its distinctive blend of local and foreign architectural styles, a charming canal network, and the warming residents.

In response to Typhoon Wipha, the Van Don international airport in the northern coastal province of Quang Ninh and the Cat Bi international airport in neighbouring Hai Phong city will be closed from 11 p.m. on July 21, to noon on July 22.

International visitors are especially fond of hands-on traditional craft experiences and OCOP products in Hoi An ancient town, now part of Da Nang, according to Le Doan Phuoc, a tour guide from a travel company in the central city.

Since January 2025, Ninh Binh has hosted six marathons, pulling in thousands of runners from Vietnam and abroad.

The reappointment of Australian golf legend Gregory John Norman as Vietnam’s Tourism Ambassador for 2025-2030 is a strategic move to attract high-end international tourists, particularly from the US and Australia, boosting Vietnam’s reputation as a diverse tourism hub.

The trip was a valuable opportunity for the guests to explore the natural landscape and heritage value of the trans-provincial world natural heritage site, Ha Long Bay - Cat Ba Archipelago.

Looking ahead, experts predicted that 2025 will be AR’s breakout year, akin to the ubiquity of QR codes. With AI cooking up personalised trips and lightweight, user-friendly gadgets, Vietnam’s tourism industry is ready to explode.

According to booking data from Emirates — one of the world’s largest airlines, Vietnam is leading the list of the most popular destinations for the summer 2025 travel peak, thanks in part to the appeal of the new Dubai–Da Nang route.

​Dubbed the “land of ancient towers”, Khanh Hoa boasts a rich Cham legacy through architectural masterpieces like the Po Nagar, Hoa Lai, Po Klong Garai, and Po Rome towers.

Phu Quoc surpassed Hoi An, a longtime top draw for international visitors, to get into the top five most-searched destinations in Vietnam during the first half of 2025.

Vietnam MICE EXPO 2025, the country’s largest event in the MICE sector, will be held on September 26 in Hanoi under the theme “Heritage & Technology in the New Era,” expecting over 800 businesses and 1,500 delegates.

The article describes Vietnam as a vibrant, atmospheric, and culturally rich nation. Citing the latest figures from the Australian Bureau of Statistics (ABS), it notes that the number of Australians visiting Vietnam in the first quarter of 2025 surged by 54% compared to the same period in 2019, outpacing all other international destinations.

Unlike more developed destinations such as Sa Pa or Mu Cang Chai, Mien Doi remains untouched by mass tourism, appealing to those seeking a slower pace and authentic local experiences.

According to data released by the Ministry of Culture, Sports and Tourism, Vietnam welcomed nearly 10.7 million international visitors in the first half of 2025, up 20.7% from the same period in 2024, achieving 48.6% of the full-year target of 22–23 million.